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2016 Mobile Ad Summit
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2025 Washington Economics Symposium
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20
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Join us at the 2025 Washington Economics Symposium

This dynamic one-day program connects K-12 educators, policymakers, and industry leaders around a shared mission: preparing Washington students for financial success.


With dedicated tracks for every attendee and collaborative sessions that bridge sectors, attendees will gain practical knowledge and classroom-ready strategies that will help shape the future of economic education in our state. 


Don't miss this chance to connect, learn and lead in advising financial and economic literacy.


Teachers earn 6.5 clock hours with 4.5 STEM and 2.0 general hours.

 

Agenda

8:30 AM

Registration Opens & Continental Breakfast

9:00 - 9:15 AM

 

Opening Remarks

Dr. Adam Wright, Western Washington University

9:15 - 10:15 AM

 

GENERAL SESSION


Bordernomics in an Age of Uncertainty: The Future of US-Canada Trade


North America’s largest trading relationship is under visible strain. Drawing on deep policy insight, US-Canadian relations expert Dr. Christopher Sands will explore how these developments are reshaping trade, what risks and strategies lie ahead, and what it means for cross‑border economies like Washington State.

Dr. Christopher Sands, Johns Hopkins University

10:15 - 10:25 AM

 

BREAK


10:25 - 11:10 AM

TRACK 1


Financial Education and Youth Gambling: A Policy Conversation with the State Treasurer and Rep. Stearns


Join Washington State Treasurer Mike Pellicciotti and Representative Chris Stearns for a joint policy update on financial education, youth gambling, and other emerging legislative priorities. This session will offer insight into recent developments, current areas of focus, and opportunities to strengthen financial capability and support young people through public policy. The conversation will also explore how these efforts intersect with budget strategy and tribal equity, drawing on Rep. Stearns’ long-standing leadership on Native issues and youth protection.

Mike Pellicciotti, Washington State Treasurer

Rep. Chris Stearns, Washington State Legislature 

 

10:25 - 11:10 AM

TRACK 2

 

Bite-Size Economics: Hands-On Activities for Teaching Decision-Making, GDP & Productivity

 

In this hands-on workshop, we’ll explore three interactive activities that help students understand decision making, GDP, and marginal productivity in engaging ways. You’ll experience a sample demonstration of one activity and see how these activities can make complex concepts click for students. Each activity is classroom-ready, aligned with national standards, and designed to spark curiosity and discussion. Participants will receive a copy of all three resources to use with their students right away.

 

Andrea Caceres Santamaria, Federal Reserve Education

11:10 - 11:15 AM

BREAK

 

11:15 AM - 12:00 PM

 

TRACK 1

 

K-12 Financial Literacy in Practice: Updates from the State Board of Education & Junior Achievement of Washington


In this session, the State Board will provide insights on the "Future Ready" graduation pathway and other policy shifts that support financial learning. Junior Achievement will offer a look at how financial literacy programs are reaching students in elementary, middle, and high schools, sharing on-the-ground trends and implementation lessons. Together, the session will explore how policy and practice are shaping the future of financial education across the K–12 system.

 

Jason Berry, Junior Achievement of Washington; Alissa Muller, Washington State Board of Education

11:15 AM - 12:00 PM

TRACK 2

 

Investing Essentials: What Should Students Know?


Investing is a key component of personal finance education, yet you may feel uncertain about how to teach it effectively. In this fast-paced, hands-on session, participants will gain an understanding of core investing concepts—such as risk vs. return, time and compound growth, and types of investments like stocks, bonds, and mutual funds. Through simple activities and ready-to-use classroom resources, teachers will leave with the knowledge and confidence to introduce investing to high school students in a way that is relevant, engaging, and age-appropriate.

Robin Palmer, Arizona Council on Economic Education

12:00 - 1:00 PM

LUNCH & GENERAL SESSION

 

What Works in Financial Education: Findings from Washington's Statewide Efficacy Study


This session will share key findings from a first-of-its-kind statewide study examining the impact of high school financial education in Washington. Led by researcher Adam Wright, the study tracked student outcomes across classrooms and explored how instructional practices, curriculum choices, and teacher preparation shape learning. Attendees will gain insight into which approaches are most effective, how student engagement was influenced, and how to apply the findings to strengthen their own financial education courses. The session will support educators in aligning practice with evidence and contribute to broader efforts to ensure equitable access to quality financial instruction.

Dr. Adam Wright, Western Washington University

1:00 - 1:05 PM

BREAK


1:05 - 2:05 PM

TRACK 1

 

Why Financial Education Matters: Real Skills for Real Life


Personal finance education empowers students to make informed decisions about money, reduces financial stress, and supports stronger families and communities. In this interactive session, policymakers and industry partners will experience hands-on classroom activities and see how students gain critical life skills. Learn why financial literacy is more than just a class—it’s a foundation for opportunity, equity, and long-term economic well being.

Robin Palmer, Arizona Council on Economic Education

1:05 - 2:05 PM

TRACK 2


Beyond the Bet: Teaching the Economics of Gambling Risk, Rewards & Consequences


Beyond the Bet is a three-lesson curriculum unit designed to help high school students understand gambling through the lenses of personal finance and economics. Engaging activities and real-world connections make complex concepts like risk, incentives, and opportunity cost accessible and relevant. Each lesson stands alone and can be taught in any order, but together, they offer a more comprehensive understanding of the topic. Each activity is classroom-ready, aligned with national standards, and designed to spark curiosity and discussion. Participants will receive a copy of all three resources to use with their students right away.


Andrea Caceres Santamaria, Federal Reserve Education

2:05 - 2:15 PM

BREAK


2:15 - 3:00 PM

TRACK 1


Washington's Economic Horizon: Trends, Forecasts & Opportunities

 

Join Washington’s Chief Economist for a timely overview of the state’s economic outlook and revenue forecast. He’ll break down recent trends in consumer behavior, inflation, and employment that are shaping state revenues and budget priorities. Educators will gain insight into the real-world forces behind economic policy decisions and how to connect classroom content to current events in Washington’s economy.

Dr. Dave Reich, Washington State Chief Economist

2:15 - 3:00 PM

TRACK 2


Trading in the Classroom: Using Market Experiments to Teach Supply and Demand


Everyone is affected by prices, but how are they determined? Building supply and demand models can be a dry subject for students. This session offers strategies to bring market forces to life by having students participate in market-like experiments with integrated data analysis, helping students make connections between theory and the real world. Resources include handouts, Excel programs for data collection, and follow-up activities.

Dr. Adam Wright, Western Washington University

3:00 - 3:45 PM

TRACK 1


The I-Frame & the S-Frame: How Focusing on the Individual Has Led Public Policy Astray


Behavioral economics has deeply influenced how policymakers, businesses, and educators approach social challenges, with interventions often designed to help individuals make better choices. But has this emphasis on individual behavior led us astray? This session examines the limitations of this approach. He traces the history of Nudge and related work, and argues for moving beyond the "i-frame" (individual focus) toward the "s-frame" (systemic focus), with important lessons for public policy, innovation, and education.

Dr. George Loewenstein, Carnegie Mellon University

3:00 - 3:45 PM

TRACK 2


Next Gen Personal Finance: Tools for Teaching Cryptocurrency


Learn about five cryptocurrency resources you can implement immediately in the classroom from NGPF’s FREE curriculum. These resources help students explore whether crypto is just another risky asset class or something they should avoid altogether.


Albert Perez, Next Gen Personal Finance

3:45 - 4:00 PM

BREAK


4:00 - 4:45 PM

SEATTLE TECH WEEK PANEL


From Cash to Stablecoins: The Changing Landscape of Financial Education


​Financial behavior today looks very different than it did a generation ago. This session will help you understand what’s changing, what’s coming, and how the next generation is experiencing and shaping the future of money. 


​The session will cover:

​- Which financial tools build real understanding vs. just process transactions
​- Key risks from misinformation and market volatility in digital finance
​- How educators, fintech, and employers can collaborate to develop genuine financial capability
​- How stablecoins and emerging tech are reshaping money use and understanding
​- How digital innovation influences financial behavior across age groups


Moderator:

Christy Johnson, Artemis Connection


Panelists:

Kory Hoang, Stably

David Marques, Lake Stevens School District

Miles Defebaugh, College Economics Student

4:45 - 5:00 PM

Wrap-up

Dr. Adam Wright, Western Washington University

5:00 - 6:00 PM

Networking Reception


Speakers

State Treasurer

Mike Pellicciotti

Washington State Treasurer


Dr. Christopher Sands

Director

Hopkins Center for Canadian Studies, Johns Hopkins University

Andrea Caceres-Santamaria

Senior Economic Education Specialist
Federal Reserve Education

Rep. Chris Stearns

Washington State Legislature

Alissa Muller

Director of Policy

Washington State Board of Education

Dave Reich

Executive Director & Chief Economist

Washington State Economic & Revenue Forecast Council

Adam Wright

Director of the Center for Economics & Financial Education

Western Washington University


Robin Palmer

Education Specialist

Take Charge Today

Jason Berry

Vice President, Impact and Innovation

Junior Achievement of Washington

Christy Johnson

CEO

Artemis Connection

Albert Perez

Professional Development Program Manager

Next Gen Personal Finance

George Loewenstein

Professor of Economics & Psychology

Carnegie Mellon University

David Marques

Personal Finance Educator

Lake Stevens High School

 

Miles Defebaugh

College Economics Student

Kory Hoang

Co-founder & CEO

Stably

Event Schedule

8:30 AM

Registration Opens & Continental Breakfast


9:00 - 9:15 AM

WELCOME & GENERAL SESSION


The State of Financial and Economic Literacy

Adam Wright, Director of the Center for Economics & Financial Education

Western Washington University

9:15 - 10:15 AM

GENERAL SESSION


What You've Learned About Monetary Policy is Wrong

 

The way the Fed implements monetary policy has changed. The Fed moved from a limited reserves regime, where they used money supply tools such as open market operations to adjust the federal funds rate and the broader economy, to an ample reserves regime with new monetary policy tools. Given that this new regime is here to stay, it’s important that educators (and the public) know about the changes. In this session, Scott Wolla will provide an overview of new framework and tools, offer teaching suggestions and resources, and answer key questions.

Scott Wolla, Economic Education Officer

Federal Reserve Bank of St. Louis

10:15 - 10:30 AM

BREAK


10:30 AM - 12:00 PM

TRACK 1


Teacher Workshop: Micro Topics - Trade & Minimum Wage


This session will feature two active learning microeconomics lessons that will engage your students and are easy to implement. First, you’ll participate in a trading activity that provides foundational understanding about trade – it’s a great activity for the beginning of the semester. Then, we’ll ask, “would increasing the minimum wage reduce poverty?” and lay the groundwork for a classroom debate on the topic. Through the debate process, students will think critically, make evidence-based arguments, and realize that there are often two well-reasoned sides to most issues.

Scott Wolla, Economic Education Officer

Federal Reserve Bank of St. Louis

10:30 AM - 12:00 PM

TRACK 2


Antiwork: How a Savvy, Angry Generation is Rebelling Against YOUR Company


This session will explore the most popular and consistent themes of the growing "antiwork" movement. How it began, where it is today, and how it directly impacts your future ‐ and existing ‐ workforce. Session objectives include: help executives, leaders, and managers identify the ways they unwittingly contribute to the antiwork mindset; examine the cost of workers who are disengaged…or worse; discussion on how to avoid job posting phrases that will get you flamed; explain how to have a productive conversation with a savvy millennial or Gen Z employee without corpo‐speak.

Duncan Taylor, Chief Operating Officer

Washington Bankers Association

12:00 - 1:00 PM

LUNCH SESSION


Washington Workforce and Industry Trends


For most, employment is the primary way we access resources and financial stability. It is an instrumental gateway into other economic markets. Employment also affords dignity and contributes to our individual identities and affects how we show up in and for our communities. The labor market is also diverse, complex, and constantly changing. This presentation will focus on some of the industry trends and overall employment outlook in Washington.

Anneliese Vance-Sherman, Chief Labor Economist

Employment Security Department

1:00 - 2:00 PM

TRACK 1


Teacher Workshop: Macro Topics - Unemployment & GDP


This session will feature two active learning macroeconomics lessons that will engage your students and are easy to implement. First, we’ll use a simple, but engaging, activity to show students how the unemployment rate is calculated. Then, you’ll participate in an active learning demonstration of the GDP expenditure equation to understand the relationships among the variables and the effect of changes in aggregate spending on GDP, with special attention given to how imports affect GDP.

Scott Wolla, Economic Education Officer

Federal Reserve Bank of St. Louis

1:00 - 1:30 PM

TRACK 2


Regional Economic Update & Discussion About Major Trends

 

 This session explores how our regional economy compares to the national landscape. Delve into the key trends driving both, and gain an outlook on what the future may hold.

Hart Hodges, Associate Professor, Economics

Western Washington University

1:30 - 2:00 PM

TRACK 2


Legislative Advocacy: Organizing & the Power of Stakeholder Engagement to Push Policy Change


We are at a crucial moment in history when major policy decisions that impact our everyday lives are being considered at every level of government. This session will cover how we can build advocacy through stakeholder engagement to push policy change such as comprehensive financial education.

Jesse Johnson, Director of Outreach & Community Engagement

Office of the State Treasurer

2:00 - 2:15 PM

BREAK


2:15 - 2:45 PM

TRACK 1


Using Data to Address the Diverse Needs of All Students in Financial Education


Learn about the Financial Education Public-Private Partnership’s (FEPPP) approach designed to meet the needs of students from different socio-economic and cultural backgrounds. In this presentation, Miladys Garcia will share data pertaining to barriers impacting underserved students’ academic and financial outcomes. Focusing on instructional materials that reflect the real-life experiences of all students, FEPPP’s inclusive strategy supports all students regardless of race, income or ability achieve financial success.

Miladys Garcia, Financial Education Special Populations Program Supervisor

Financial Education Public-Private Partnership

2:45 - 3:30 PM

TRACK 1


Developing Economic Literacy Through Active Learning


Research suggests that the average adult makes over 30,000 discrete choices each day. Given that economics is connected to every one of those decisions, economic literacy is an essential life skill! Econiful is a nonprofit that offers a wealth of free resources to support economic educators. Join Megan Kirts to learn how you can empower your students with economic literacy using research-based teaching strategies.

Megan Kirts, Director of Educator Programs

Econiful

2: 15 - 3:30 PM

TRACK 2


Public Perceptions of Economics & Government


State Senator and WWU economics professor Sharon Shewmake will discuss how the public perception of economics and finance influences voting, government decision making, and who decides to learn more about economics.

Washington State Senator Sharon Shewmake


3:30 - 4:00 PM

GENERAL SESSION & CLOSE


Washington's Workforce Needs

 

 We'll close with a session on Washington's workforce needs and the career opportunities that financial and economic literacy can open up. We'll talk about the evolving job market, identify key skills in demand, and share how a strong foundation in financial and economic literacy can pave the way to thriving careers in finance, business, technology, and more. 

Adam Wright, Director of the Center for Economics & Financial Education

Western Washington University

4:00 PM

NETWORKING RECEPTION


Speakers 

Sharon Shewmake

Washington State Senator

42nd Legislative District


LinkedIn



Jesse Johnson


Outreach Co and Community Engagement Director

Office of the State Treasurer


LinkedIn


With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Duncan Taylor

Chief Operating Officer
Washington Bankers Association


LinkedIn

Descriptive text about the speaker goes here.

Miladys Garcia

Financial Education Special Populations Program Supervisor

Financial Education Public-Private Partnership


LinkedIn

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Scott Wolla

Economic Education Officer

Federal Reserve Bank of St. Louis


LinkedIn

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Anneliese Vance-Sherman

Chief Labor Economist

Employment Security Department


LinkedIn

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Hart Hodges

Director of the Center for Economic & Business Research

Western Washington University


LinkedIn

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Adam Wright

Director of the Center for Economics & Financial Education

Western Washington University


LinkedIn


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Megan Kirts

Director of Educator Programs

Econiful


LinkedIn

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The Must Attend Event For

Pre-service teachers  *  In-service teachers  *  Professors  *  Government Officials  *  Policymakers  *  Financial Industry Leaders

 

The day includes general sessions as well as two deep-dive tracks for:

 

(1) K-12 educators, featuring educational sessions with 6.5 clock hours (4.5 STEM and 2.0 general) and ready-made lessons

 

(2) business, industry, and government leaders

Tickets

All ticket fees include clock hours, educational sessions, breakfast, lunch and networking reception. 

 

Students and Pre-service Educators - $25

In-service Educators - $50

All Others - $75

 

All registration fees go to the Washington Council for Economic and Financial Education, which funds professional development for K-12 educators focused on teaching economics and personal finance.

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The mobile advertising revolution is here.

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.


So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.


Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


Educator Scholarships Available

 

Limited scholarships are available to support teacher attendance at the Washington State Economics Symposium.

Available Scholarships:

• $50 scholarships for Seattle teachers - ONE REMAINING
• $250 scholarships for teachers in Wapato, Yakima, West Valley, Selah, Highland, East Valley, and Union Gap districts - THREE REMAINING


How It Works: Email rebecca@wacefe.org to apply. Scholarships are awarded first-come, first-served. Funds cover registration plus additional support for travel, lodging, childcare, meals, or other attendance needs.


The only requirement is event registration. Once you reach out, we'll handle the rest directly with a comp code and gift card for remaining funds.

 

Coming From Out of Town?

There are several nearby hotels, including:


Graduate by Hilton Seattle

Residence Inn Seattle University District

The College Inn Hotel

 

Support Economic Excellence 

Showcase your organization's commitment to building a financially literate Washington by sponsoring the 2025 Economics Symposium.

 

Your partnership provides critical resources while connecting you with educators, policymakers, and industry leaders dedicated to student financial success.

 

View sponsorship levels and benefits here. For more information, contact rebecca@wacefe.org. 

About our partners

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

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